Sales Training | Truth Selling
Sales success isn’t about pushing harder, it’s about connecting deeper. Through Kean Phang’s Truth Selling approach, your team learns to listen, understand, and build trust that turns prospects into long-term partners.
Track Records
A Proven History of Delivering Sales Results
- Trusted by Leading Brands Across Industries including RHB Bank, AMD, and Baskin Robbins
- Over 280+ companies have trusted Kean to elevate their sales performance
- Have impacted more than 1,000 sales professionals, helping them sell with confidence and purpose.
- 10/10 clients report better-than-expected results from truth selling.
- Barrister Member of the UK Middle Temple, trained in advocacy, persuasion, and human behaviour.
Repeat Engagement Rates Across All Major Industries
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Happy Clients
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Sales Reps Trained
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Our team found the trainer Kean extremely helpful, collaborating effectively toward the course objectives. The Lost of Atlantis activity was memorable and impactful, and trainer Kean delivered the content clearly with plenty of practice opportunities. Overall, it was a practical course filled with workplace-ready skills, supported by engaging activities that made the learning deeper and enjoyable.
The programme offered practical sales approaches that helped us overcome challenges effectively, along with useful techniques for handling customers positively. The case studies were informative, the activities engaging, and the lessons highly applicable to both life and work. We also learned how to read customer body language and adjust our tone of voice for better communication.
Kean was excellent and very engaging, making the entire session enjoyable and uplifting. We truly appreciated the training, especially the good materials and real stories that resonated with everyone. The Q&A sessions were insightful and added even more value to an already impactful experience.
Before Kean’s training, there was no standard guideline for effective complaint handling—frontliners relied mainly on intuition. Kean designed highly relevant, customized content based on the participants’ roles and banking environment, ensuring strong connection and retention. His interactive activities, flexible delivery style, and support for different learning needs kept the group engaged and motivated. With his constructive feedback, participants gained clarity on their strengths and areas for improvement. After the training, they now feel more confident, empowered, and proactive when engaging customers and handling challenging situations.
We invited Teacher Kean to train our best trainers from all the region to bring back the
knowledge and values learnt to all employee in our branch.
I must say, Kean hit the nail right smack in there. I think this was a very well customized
program. The session really simulated what challenges we are facing right now. Kean
has really changed the meaning of going an extra mile for customers for us. It was a very
meaningful session, good and practical lessons to take back. Kean was able to convey a
clear message through fun an exciting activities. You were able to surprise all our
trainers as well. Excellent work Kean! We have a high benchmark, and you definitely
delivered.
Before Kean’s training, many outlet staff struggled with communication, lacked
leadership qualities, and felt demotivated, which affected branch performance.
Through his engaging and interactive leadership and communication programmes, Kean
helped participants understand key concepts and retain important skills. Since the
training, communication has improved significantly, staff are more motivated, and
outlets have already begun showing better results.
Key Outcomes for Participants
What Your Sales Team Will Gain
Confidence in Selling
Learn how to speak with assurance and CLARITY, even in challenging conversations. Build lasting confidence through proven communication techniques.
Handle Fear and Objections with Ease
Discover how to turn hesitation into opportunity. Respond to tough objections using MIRROR. Kean teaches practical ways to address concerns without pressure or discomfort.
Develop Effective Upselling Strategies
Equip your team with the mindset and methods to identify client needs and offer solutions that add real value, not just bigger bills.
Shorten the Sales Cycle
Learn how to qualify, connect, and close more efficiently through structured yet natural sales conversations.
Master the Psychology of Selling
Understand how clients think and decide. Kean’s approach trains participants to become “psychological salespeople” who listen deeply and sell with empathy.
Build Your Dreams Sales Team Now
Kean Phang approaches every collaboration with one clear focus: Your goals are my priority.
The MIRROR Framework
Kean Phang’s Signature MIRROR Framework for Clarity, Connection, and Trust
A communication model designed to help individuals reflect, understand, and respond more effectively in conversations.
M
Match
I
Identify
R
Reflect
R
Reassure
O
Offer
R
Resolve
Why Choose Kean Phang
Experience, Commitment, and Proven Value
Kean Phang’s unique mix of negotiation mastery and communication expertise
Kean Phang’s training sessions are not lectures but interactive learning experiences filled with real-world examples, role-play, and engaging discussions.
Participants often say his training feel “refreshing” because they are.
Kean knows how to keep energy high, minds open, and lessons practical, ensuring everyone leaves with strategies they can apply the very next day.
Program Overview
Kean Phang offers two flexible training options tailored for modern sales teams:
Each program is designed with Team Leaders in mind, ensuring clear objectives and measurable results. Customised to your industry, aligning content with your market and sales environment. Delivered through fun, interactive sessions that inspire active learning and lasting change.
1-Day Training
Focused learning to address specific sales challenges and sharpen key skills.
- Build Deep Rapport Instantly
- Deliver Sales Presentations that Resonate
- Overcome Objections by Bringing Clarity
2-Day Training
A complete journey that builds strategy, psychology, and communication into a sustainable sales approach.
- Build Lasting Relationships and Sales Pipelines
- Guide Clients to Buy with Clarity and Confidence
- Use Tactical Empathy to Overcome the Toughest Objections
Testimonials
What Our Clients Say
Our team found the trainer Kean extremely helpful, collaborating effectively toward the course objectives. The Lost of Atlantis activity was memorable and impactful, and trainer Kean delivered the content clearly with plenty of practice opportunities. Overall, it was a practical course filled with workplace-ready skills, supported by engaging activities that made the learning deeper and enjoyable.
The programme offered practical sales approaches that helped us overcome challenges effectively, along with useful techniques for handling customers positively. The case studies were informative, the activities engaging, and the lessons highly applicable to both life and work. We also learned how to read customer body language and adjust our tone of voice for better communication.
Kean was excellent and very engaging, making the entire session enjoyable and uplifting. We truly appreciated the training, especially the good materials and real stories that resonated with everyone. The Q&A sessions were insightful and added even more value to an already impactful experience.
Before Kean’s training, there was no standard guideline for effective complaint handling—frontliners relied mainly on intuition. Kean designed highly relevant, customized content based on the participants’ roles and banking environment, ensuring strong connection and retention. His interactive activities, flexible delivery style, and support for different learning needs kept the group engaged and motivated. With his constructive feedback, participants gained clarity on their strengths and areas for improvement. After the training, they now feel more confident, empowered, and proactive when engaging customers and handling challenging situations.
We invited Teacher Kean to train our best trainers from all the region to bring back the
knowledge and values learnt to all employee in our branch.
I must say, Kean hit the nail right smack in there. I think this was a very well customized
program. The session really simulated what challenges we are facing right now. Kean
has really changed the meaning of going an extra mile for customers for us. It was a very
meaningful session, good and practical lessons to take back. Kean was able to convey a
clear message through fun an exciting activities. You were able to surprise all our
trainers as well. Excellent work Kean! We have a high benchmark, and you definitely
delivered.
Before Kean’s training, many outlet staff struggled with communication, lacked
leadership qualities, and felt demotivated, which affected branch performance.
Through his engaging and interactive leadership and communication programmes, Kean
helped participants understand key concepts and retain important skills. Since the
training, communication has improved significantly, staff are more motivated, and
outlets have already begun showing better results.
Before Kean’s training, the company struggled with low team spirit, poor collaboration, and weak communication skills. Kean introduced powerful team activities that were engaging, motivating, and easy to understand, helping participants connect, laugh, and trust one another. After the training, the team’s energy and morale improved significantly, and employees now work closely together—moving from siloed efforts to a supportive, collaborative culture aligned toward shared goals.
We had the pleasure of engaging Kean as our teambuilding trainer in year 2023, and the experience was nothing short of exceptional. His unique approach to team dynamics and interactive exercises truly brought our team closer together. Kean's enthusiasm and expertise were evident throughout the sessions, making the activities both enjoyable and insightful. His ability to connect with each team member and foster a sense of camaraderie was remarkable. We left the training not only with enhanced teamwork skills but also with a renewed sense of motivation and unity. We highly recommend Kean for any organization looking to strengthen their team's bond and improve collaboration.
Prior to Kean’s training there was a lack of communication between the teams and each team member did not understand or were not aligned to the team objectives. Since the training, the teams are more connected, and each team (function) knows their area of improvements to achieve the group finance objectives. We enjoyed the training and Kean was very engaging, positive and was able to manage the participants well. Every session he ends with a debrief to reflect on the activities’ objectives, where we learned and valued it very much.
After the training, the teams learnt and understood the company’s core values and are more connected amongst each other. They also learnt leadership management which is very much helpful. Even until now, the team is still talking about moments in the training. They enjoyed it very much!
Fun, engaging, and totally different from the typical workshop experience. Trainer Kean involved us deeply—great interaction, reflection, and energy throughout the session. Extensive team building activities were meaningful and every debrief helped link lessons back to real work. Kean was insightful, fun, and made us think in ways we didn’t expect.
Before Kean’s training, our communication—both internally and externally—lacked structure, and we were not confident in presenting or conveying our objectives. His interactive sessions and realistic role-play scenarios kept us fully engaged, and his constructive feedback helped us improve quickly. By applying the lessons immediately, we felt a strong sense of accomplishment as we solved real communication challenges. After the training, we now present our data more smoothly and communicate with greater confidence, especially when making requests or handling audience questions.
Build Your Dreams Sales Team Now
Select your preferred sales training program, and I will tailor the program outline to your company’s needs.
Clients Inquiries
Frequently Asked Questions
Are your sales training programs HRDC claimable?
Yes. Program costs can be claimed under HRDC. Feel free to contact me for a free consultation and guidance.
Can your activities/ programs be customized for company culture and goals?
Yes, activities/programs are highly encouraged to be tailored to organizational needs and objectives.
What is your cost of the sales training program?
Costs align with HRDC claimable metrics for better claim value.